CommCept is a communication concept analysis model and it entails analysis of different concepts and delivers a viable conceptual platform. It analyzes storyboards, print and any other form of campaign and can be experimented among any target audience located in both urban as well as rural areas.

ExposAd analyzes the magnitude of exposure of communication campaigns and its impact on the target audience. The analysis uses a 3LR or 3-Layer-Recall method and assessing communication on different parameters.