TRADE ANALYSIS
tShare is a retail audit model for analyzing share of brands in the product universe it is primarily a trend analysis of off-the-shelf movement of brands within a product category. We undertake this exercise ‘exclusively’ for clients with dedicated sample universe.
tCount is a retail enumeration model and is generally a prelude for conducting retail audit. It assesses and maps outlets in a given universe.
tPush is a retail perceptual mapping of brands to assess retail push. Assessing retail push is important to complete the synergy between consumer pull and retail push in the different product categories.
MystShop or the Mystery Shopper technique is a widely used technique for assess on-shop-floor activities and also assess magnitude of retail loyalty.