FMCG or Fast Moving Consumer Goods is one of the most vibrant segments and has evolved during the post-liberalization era. FMCG possess new challenges in understanding buying behavior and the correlation of the cluttered brand world with it.

Consumer Durable comes with different challenges. The paradigm on which most of our research on consumer durable stands on the hypothesis of ‘touchapathic relationship’ and the theory of sustained relationship.

Telecom has been one of the most important segments for us. We have been following this segment since 1998. The world of telecom was absolutely different as we all know. We have witnessed the sea of changes that engulfed the segment. We were one of the first to conduct retail audit for the prepaid segment more than a decade ago when prepaid was at its growing stage. Time has seen the shift of research from the service providers to the mobile handset segment. Unlike the yester-years, the war is now more between mobile handset brands than the service providers.

Advertising & communication research has always been one of the most researched segments since our inception and gave us opportunities to innovate qualitative techniques with primarily Anthropological approaches.

Other segments include wide spectrum of product categories such as milk and milk products, home furnishing, automobile, modern retail segment, etc.