iChoose is a brand selection sequencing model for assessing the process of brand selection. The model brings out cue for formulating effective communication & marketing strategies. This also brings out the linkage between awareness, perception and brand selection.

bMap is a perceptual brand Mapping model and assesses brand hygiene and health. It entails perceptual mapping of brands on predetermined variables and brand equity analysis.

MarPot is a market potential analysis model for new launches. There are two sub-models in MarPot, one analyzes the potential of a product category while MVI assesses viability of towns.

iTaste is a product test research model and uses a restrictive qualitative technique with limited scope for biasness. Different variants of a product line is tested and compared with competition or with variants within the product line of a brand.