Quantitative Sample Survey (QSS)

Quantitative Sample Survey is conducted using rigid sampling procedure. One-on-one interviews are conducted among women, men, girls and boys from different areas and socio-economic background. QSS mostly serve as benchmark studies for assessing progressive growth of a product category, brand or service.

In-Depth Interview (IDI)

In-Depth Interviews are free flowing interviews to gather in-depth qualitative insight about perception or attitude towards a product category, brand or service or for behavioral analysis of a particular target audience towards a product category, brand or service.

Focus Group Discussion (FGD)

Focus Group Discussion is one of the most popular qualitative techniques. FGD is largely used to assess perception or attitude of a particular target audience towards a product category, brand or service. FGD is also an effective technique to bring out behavioral indicators for a product category, brand or service.

Centrally Located Tests (CLT)

Centrally Located Tests are largely used for conducting product research. The research is conducted at a centrally located venue wherein workstations are setup and the respondents are individually given the products (blind taste) for assessing the same on different variables.

Rural Spot Test (RST)

Rural Spot Test is a unique technique to assess efficacy of communication directed for the rural areas. It is a unique methodology that removes bias arises generally from an assessing method in a group.

Complete Enumeration Technique (CET)

Complete Enumeration Technique is largely used for enumerating retail outlets for a product category. The technique involves careful route planning of the enumerators to ensure that not a single outlet is either repeated or left out.

Mystery Shopper Technique (MST)

Mystery Shopper Technique is a widely used technique to assess in-shop experience of a customer. The researcher poses as a decoy customer and assesses as surrogate customer walking in the store. The technique enables to establish the magnitude of retail push of a brand or service.