SERVICE LINE
Baseline surveys are conducted usually at the onset of implementation of social development project. The baseline (or benchmark) studies are conducted to assess the current scenario in terms of the different social development parameters.
Mid-Term Evaluations are course corrective measures and are conducted at the middle of the process of implementation of a project.
End-Line Evaluations are conducted at the completion of the tenure of the project to understand the impact of the project components on the overall the overall social development indicators.
BCC or Behavior Communication Change analysis is undertaken to assess the change in both attitudinal as well as behavioral as a result of communication campaign. Communication is thought to be a major vehicle for social change and is one of the most important components of research.
In-Depth Interviews are free flowing interviews to gather in-depth qualitative insight about perception or attitude towards a social issue or service or for behavioral analysis of a particular target audience towards a social issue or service.
Focus Group Discussion is one of the most popular qualitative techniques. FGD is largely used to assess perception or attitude of a particular target audience towards a social issue or service. FGD is also an effective technique to bring out behavioral indicators for a social issue or service.
Rural Spot Test is a unique technique to assess efficacy of communication directed for the rural areas. It is a unique methodology that removes bias arises generally from an assessing method in a group. The technique has been successfully adopted for the rural population.
Mid-Term Evaluations are course corrective measures and are conducted at the middle of the process of implementation of a project.
End-Line Evaluations are conducted at the completion of the tenure of the project to understand the impact of the project components on the overall the overall social development indicators.
BCC or Behavior Communication Change analysis is undertaken to assess the change in both attitudinal as well as behavioral as a result of communication campaign. Communication is thought to be a major vehicle for social change and is one of the most important components of research.
In-Depth Interviews are free flowing interviews to gather in-depth qualitative insight about perception or attitude towards a social issue or service or for behavioral analysis of a particular target audience towards a social issue or service.
Focus Group Discussion is one of the most popular qualitative techniques. FGD is largely used to assess perception or attitude of a particular target audience towards a social issue or service. FGD is also an effective technique to bring out behavioral indicators for a social issue or service.
Rural Spot Test is a unique technique to assess efficacy of communication directed for the rural areas. It is a unique methodology that removes bias arises generally from an assessing method in a group. The technique has been successfully adopted for the rural population.